Selected work
Brand systems, campaigns, identities, and programs shaped through strategic clarity, hands-on creative leadership, and a deep investment in the people behind the work.
FEATURED CASE STUDY
Baker Tilly brand development
and stewardship
Building the standards, shared tools, and creative practices that helped a national brand stay consistent while continuing to evolve.
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Directing AI through a modular brand system
Giving AI the strategic context, reusable skills, and standards to create coherent brand imagery and messaging.
US Open 2025: Meet the moment
Creating a cohesive multi-touchpoint campaign for a high-energy national brand experience.
Corporate office branding
Translating brand strategy into an environmental experience grounded in place, culture, and people.
Copper Cock Tavern
Shaping a founder-led restaurant identity around story, atmosphere, and a distinctive sense of character.
REcap report campaign rebrand
Transforming a recurring report into the award-winning centerpiece of a cohesive, rebranded campaign.
Creating a standalone graphic design program
Building the curriculum, infrastructure, and partnerships for a market-ready academic program.
Graphic design bachelor’s completion pathways
Designing an accessible path that connected student goals with institutional opportunity.
Service-learning capstone
Connecting student design practice with real community partners and meaningful public-facing work.
If you’re building or strengthening a brand, process,
or team—I’d love to connect.