Art + Creative Direction · Brand Systems · Design Leadership
Heart meets Smart
Elevating brands, teams, and creative work through thoughtful strategy, creative direction, and systems that scale.
I’ve led creative work across enterprise, academic, and founder-led environments—shaping brand systems, national campaigns, design programs, and identities. What connects it all is how I work: I bring clarity to complex challenges, build the structure that helps strong ideas scale, invest in the people behind the work, and use AI with intention and judgment.
Featured work
Enterprise brand system & stewardship
Brand governance
Design systems
Creative operations
Team enablement
Building the standards, shared tools, and creative practices that helped a national brand stay consistent while continuing to evolve.
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US Open 2025:
Meet the moment
Campaign concepting
Art direction
Environmental & OOH design
Cross-team collaboration
Creating a cohesive multi-touchpoint campaign for a high-energy national brand experience.
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Directing AI through a modular brand system
AI creative direction
Brand scaffold architecture
Node-based workflows & context design
Skill development & governance checks
Giving AI the strategic context, reusable skills, and standards to create coherent brand imagery and messaging.
View case studyHow I lead
Strong Systems
I build clear processes, shared standards, and practical tools—including AI-enabled workflows—that help teams work with consistency, creativity, and confidence.
Strategic Clarity
I clarify the idea behind the work and translate strategy into focused creative direction that can hold together across channels, formats, and teams.
Invested Teams
I mentor and develop people with intention, creating the trust, alignment, and meaningful ownership that help thoughtful work and professional growth thrive together.
“Monique consistently demonstrates exceptional creativity, strategic thinking, and initiative.”
Scope & scale
Across enterprise, academic, and founder-led environments, the approach remains the same: clarify the idea, strengthen the system, and help people move the work forward.
- Led high-volume creative production supporting 600–800 design requests per quarter
- Built and operationalized enterprise brand guidelines, templates, workflows, and shared creative libraries
- Directed an integrated campaign that generated more than 98 million out-of-home impressions and contributed to two won opportunities
- Built an AI-directed modular brand system for consistent image and messaging development
- Launched a standalone graphic design major and minor that grew active enrollment by 175%
- Managed and developed a national, distributed design team
I raise the creative standard, strengthen the team,
and build the systems that help great work scale.