Office Branding — Monique Brickham

Corporate office branding

Building a scalable system for consistent, locally responsive office experiences

Baker Tilly needed its offices to feel recognizably connected to the brand while still responding to the character and practical needs of each space. I helped translate the visual identity into environmental experiences—shaping how brand elements appeared throughout offices and building a clearer process for carrying the work from floor plan to installation.

Collage of Baker Tilly office installations featuring murals, dimensional logos, local imagery, and branded environmental graphics — One brand language adapted across offices through environmental graphics, dimensional installations, and locally responsive applications.

Role: Environmental brand strategyDesign developmentProduction coordination
Scope: Office planningActivation conceptsMockupsProduction filesVendor reviewGuidelines
Partners: Real estateInterior design consultantExternal agency — TorqueInstallation vendors
Outcome: Streamlined workflowFlexible environmental toolkitConsolidated guide

The challenge

Applying a national brand across physical environments required both consistency and judgment. Each office presented a different floor plan and mix of shared spaces. The work also crossed real estate, interior design, brand, production, and installation. We needed a system that could protect the Baker Tilly identity without making every location feel identical.

Office-branding activation framework defining placement priorities and shared criteria — The activation framework defined shared placement priorities while leaving room for local judgment.

My approach

I reviewed office floor plans with project partners to identify where environmental graphics could add value. The activation principles prioritized key moments—reception areas, meeting rooms, cafés, wellness spaces, and shared work areas—without over-branding the environment. I created mockups that helped the team evaluate scale, placement, and the relationship between graphics and architecture before production.

Once concepts were approved, I prepared installation files and coordinated with vendors on proofs and color accuracy. I also consolidated several resources into one guide that brought the workflow, activation principles, creative options, and installed examples together for new and existing spaces.

“She is adept at defining processes, implementing workflows and managing change - all of which are ongoing and imperative as we build the brand & creative function in a scalable and growth focused manner.”

— Rachel Petrie, former Creative Director at Baker Tilly

The outcome

The resulting system streamlined how office branding was planned and implemented across locations. It established consistent principles while preserving room to select ideas suited to each environment—from dimensional growth symbols and privacy film to murals, cityscapes, and greenery. The documented installations show how one brand language can create varied experiences without losing cohesion, helping employees and visitors encounter Baker Tilly as part of the space itself.

Environmental murals and local references adapted to different Baker Tilly offices — Local references and varied applications helped each office feel specific without losing brand cohesion.

Additional office installations responding to local context and spatial conditions — Local references and varied applications helped each office feel specific without losing brand cohesion.

Leadership in practice

Brand stewardship and evolution: I translated core visual elements into physical experiences while protecting consistency across different architectural contexts.
Systems thinking: I turned separate resources and decisions into a repeatable workflow and one usable set of guidelines.
Cross-functional leadership: I connected real estate, interior design, agency, brand, and vendor perspectives from planning through installation.

From strategy to execution

The office-branding guidelines capture the system behind the finished environments. They define the activation process, explain where and how brand elements should appear, and pair practical guidance with completed examples.

A flexible environmental toolkit

More than a collection of design options, the guide helps future teams create spaces that feel cohesive, welcoming, and distinctly Baker Tilly.

View the complete guide

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